Second Post: Module Five – Social Media in the Legal Industry

Discuss the current state of social media within your industry. What tools does your industry use or should use to improve their standings in the social media environment?

As we all know, social media is booming! It is everywhere and now it is very rare to find someone who doesn’t use any form of social media at all. The industry that I currently work in is Legal Marketing, which is working in the Marketing Department at a law firm. The law firm I work for focuses on Intellectual Property work (i.e. patents, trademark, etc.) I have heard that law firms that only focus on one main type of work often fail, but it seems like we are doing great!

Our law firm implements many different social media tools to stay in the game and make our accomplishments known. The marketing department has created a Twitter, Facebook, and LinkedIn company account. We also have a PR specialist who is actively contributing to our America Invents Act (AIA) Blog and always writing press releases. Our attorneys all have LinkedIn accounts, which the marketing department also creates for them. We try to post at least once a day on each of the social media platforms about events we may be hosting and where our attorneys will be giving presentations or webinars. Our company also is very active in creating mobile phone apps and have released a new patent app available on iPhones and Andriods. To keep track of our international clients in Israel and China, our offices use CRM tool Salesforce along with our main CRM database LexisNexis InterAction, so that we can strongly manage our client relationships. Since the most important aspect of social media is about the relationships people have with each other, those tools are a must in any industry and especially in the legal sectors.

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Our firm has about 150 fans on Facebook, over 2000 followers on LinkedIn, and about 1600 followers on Twitter. For a law firm, it makes sense that we have more followers on LinkedIn than any other social media outlet. Although I do believe that our firm is ahead of many of the other competitor law firms, the legal industry needs to get involved in social media all together. What is also great about department is that we are always looking for new tools and are always open in trying something new. Taking this social media class, I plan on bringing my ideas to one of our next staff meetings!

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