Identify and discuss a mobile social media application in your industry that drives business services or products to consumers or other businesses. What success has the application enjoyed? How was success measured?
Mobile applications is all about having convenience just in the palm of your hand. My department has created a mobile app, as I have mentioned before in my earlier posts, the app is called Patent App[eals], which includes PDFs of all patent-related Federal Circuit decisions dating back to 2001. A user can search on keywords, judges, dates of decisions, lower court from which the case was appealed, case name, case number, and whether or not a case was heard en banc. In addition, cases summarized by our attorneys in the firm’s newsletters also include the Finnegan case summary. We soft launched the app back in May but are still in the process of formally announcing it. The app is currently available in the iTunes store for the iPhone and the iPad: https://itunes.apple.com/us/app/patent-app-eals/id623855865?mt=8 and in Google Play for the Android: https://play.google.com/store/apps/details?id=com.hdi.finnegan&hl=en.
The Patent app’s main purpose isn’t to make money and we know that, but its a great way to promote our firm’s success and past work we have done. It could potentially create new business for us and it’s also great to show our competitors that we are ahead in the game and that we are keeping up with (social media) technology.
Other law firms according to a recent 2013 article, “Law firms offer mobile apps to attract new clients”, by Abigail Caplovitz Field mentions that O’Melveny & Myers and Latham & Watkins also have created their own apps which focus on the type of legal services their firm provides. The main similarities between these two firms’ apps and my firm is that all our apps is that the apps are more information focused. Latham & Watkins’s app focuses on anti-bribery and corruption; O’Melveny & Myers focuses on the Foreign Corrupt Practices Act (FCPA); and my firms’ app focuses on our court decision summaries. Another similarity the article mentions is that these apps are also mostly just downloaded by the employees, their friends or clients. So it may seem that mobile applications for law firms are still very early in its stages compared to the rest of world but that still doesn’t stop us from trying.
Image retrieved from https://itunes.apple.com/us/app/patent-app-eals/id623855865?mt=8