Choose two or more tools used in social media. Compare and discuss these tools in a blog post.
For my first official blog post I will be discussing two types of tools that are being used in social media for a business purpose. There are so many different types of tools and all very similar yet different in there own ways. As a CRM Marketing Coordinator for my firm, I sometimes have to conduct a lot of research, either on a certain professional or a company. My department has several business tools we use like ZoomInfo, ContactNet, OneSuite, and others but when those searches come up with nothing, I find that I have to resort to just plain old Google.
Just last week, this attorney at the company I work for wanted to know if we had any legal contacts for a certain corporation. Our CRM database, InterAction, didn’t come up with anything during the search. Our other research tools didn’t come up with much either. This attorney wanted to know if we had any one in our company who also had a relationship with the contacts at the other corporation. My company wanted to see if we had a way in to get work for that corporation. Then the attorney wanted to know if we could search for the contact anonymously through LinkedIn, but at that point, my manager told me that we would not want to search that way through LinkedIn and that they should contact another department who has set up a bogus account and could help further assist them.
According to the article by Cindy King, “14 Social Media Tools Used by Marketing Pros”, two social media tools I found on this website that sounded like it could be very beneficial to companies, especially the one I currently work for, is the eGrabber’s Account-Researcher and Addvocate.
I think this would be a great social media tool that a company who may need to find prospective clients or need to learn a bit about a professional could really benefit from. Account-Researcher isn’t free, but they do offer a free trial. This social media business tool is essentially all the tools I have mentioned above but built into one simple all-in-one tool. It would definitely save a lot of research time and cutting down the time I have to do research on a whole lot of different sites, could give me more time to focus more important tasks. This social media tool will fill in the blanks for a professional’s contact information. Many times, when I am entering a new contact into our database, I will have a missing email address and sometimes I will never find their email anywhere online. This tool will help with missing emails, also give vital information on the contact that will give our attorneys knowledge on certain talking points we could use in meetings with potential clients.
Another tool that would be helpful in some companies is Addvocate, which is a tool that allows the companies’ employees to post about the company on their own personal profiles. I think this is a great tool because it shows that the employees at the company really care about what they do, enough to post relevant information while not being on the clock. It also puts a personal touch on the company, it stands out from the rest of the competition, since people respond more to actual human interaction, rather than an anonymous post from a company, it will attract more attention (hopefully good) but it will put the company on the map nonetheless. Since each employee that posts something most likely has more connections combined than all the connections one company might have, this tool would be most beneficial. This tool works by allowing the employees to download a browser plug-in and so that they can receive/send relevant content information to and from the marketing department and to other employees with this tool. It allows everyone to work and interact with each other.
King, C., 2013. 14 Social Media Tools Used by Marketing Pros. Retrieved from http://www.socialmediaexaminer.com/social-media-tools-used-by-pros-today/
Image Retrieved from http://bit.ly/1932P8y