Identify some best practices for blogging/tweeting. Does your industry employ some of these best practices? Include references and analysis of various resources in this course, including the textbooks (via quotes and hyperlinks).
After several weeks in this social media course, I feel like I have learned so much, especially in the blogging world! I started out not knowing a thing about blogs and have never created one before either and now look at me! 🙂 I think you can really tell from comparison to my first blog post to this most current, even though I still am pretty amateur at this, I have gotten better. In this post I will discuss some best practices for using Twitter from the social media expert and author of “The Tao of Twitter,” Mark Schaefer and also some best practices and tips for a successful blog from the co-author’s of “Groundswell: Winning in a World Transformed by Social Technologies,” Charlene Li and Josh Bernoff.
Twitter: Best Practices for the Tweeter
Twitter can be difficult to get started in, especially if you never have used it before. But Mark Schaefer does a really great job in breaking things down and how to you turn Twitter from your worst enemy to your best friend, in his book The Tao of Twitter. Some examples from this book are as follow:
Try getting more involved, start following people in your industry, read their posts, re-tweet, and respond to other users’ messages/comments.
Tweet in the moment and tweet often. More people will likely follow you if you are active on Twitter rather than tweeting only once a week.
The thing that stuck in my head after reading the book is that Twitter and all these social media outlets is not just about selling to people and networking, its about making genuine connections. As Schaefer always says “the social web isn’t about search engine optimization or keywords or B2B or B2C, it’s all about P2P—person to person connections.” (p.17)
I have found out from experience that blogging is so much fun! I would of never thought I could or would even want to create a blog, but I am glad I got the chance to! Below are some tips for blogging from the Groundswell book:
“Start by listening” – To get a good feel about what your interested in, start looking up different blogs and read them, see what people are talking about and what is trending. For companies, try to monitor other competitors and see what is being said in your industry.
“Determine a goal for the blog” – After you know what’s being said out there, choose a goal for your blog (personal or business), knowing what you want and where you want your blog to head is a great way to start coming up with post ideas.
“Estimate the ROI” – This tip is for your companies blog or if you have your own company, create a spreadsheet of how you think this blog will pay off and what costs will go into the blog.
“Develop a plan” – Who will be posting to the blog? Just one person or will there be multiple people involved? Having a plan will not only ensure that you will always have enough content on your blog but it will allow for new ideas for your blog that you alone may not have thought of.
“Rehearse” – Before you make your blog available to the public, make sure you will be successful in the blogging world. Practice writing up some content first, if you cant keep a good pace of about 5 posts, then you may need to keep practicing before putting your stuff out there.
“Develop an editorial process” – Make sure you have plenty of back-up for your blog. If the main people who would usually approve the blog posts are out of the office then have someone who would also be able to give approval. In many cases, items may be time sensitive and the faster you get your blog post out, the better.
“Design the blog and its connection to your site” – Your blog and your company website should still have your brand all around and should essentially have the same feel to it. A reader should be able to know that from reading and looking at your blog that it is from your company. Also you should decide whether or not to feature the blog on your company’s main website. My company definitely showcases our blog and the our mobile app on the landing page.
“Develop a marketing plan so people can find the blog” – How are you going to tell people about your blog? How should you be promoting it, so that all the people that would be interested can get access? Press releases, marketing mailings (internal and external), newsletters, and etc. all are great ways to promote your blog.
“Remember blogging is more than writing” – Remember to always respond to comments posted on your blog, social media is about interaction with other people and blogging isn’t just about what your thoughts are but an exchange of ideas with others. For your company’s blog, it is also very important to actively monitor for offensive comments and keep those off of your site. Check out this website and found out 99 Ways to Promote Your Blog!
Li, C., & Bernoff, J. (2011). Groundswell: winning in a world transformed by social technologies (expanded + revised ed.). Boston: Harvard Business Press.
Schaefer, M. W. (2012). The Tao of Twitter: changing your life and business 140 characters at a time. New York: McGraw-Hill.
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